Megvalósulás dátuma:

2015.03.16

Megvalósulás helyszínei:

App Store

Kreatív koncepció leírása:

Our objective was to promote the new album of iamyank, a Hungarian DJ / Producer. The goal was to reach a wider audience and to create something unique that generates global buzz around a locally known artist.

Our idea was to launch the Lost Sounds album along with a mobile game. We created Adventures of Poco Eco: Lost Sounds, an exploratory adventure game focusing on music within an extraordinary visual world. By downloading the app players get free access to the Lost Sounds album.

The strategic motive behind the idea of a mobile game was to create a whole new medium, so we can reach not just the fans of iamyank but also gamers, designers, developers, and mobile app fanatics. Also as an app, App Store and Google Play counts as additional communication platforms.

Adventures of Poco Eco is an exploratory adventure game focusing on music within an extraordinary visual world. Players have to help Poco Eco and his tribe finding the lost sounds by solving mini puzzles and completing all twelve 3D animated levels.

Kampánymechanizmus leírása:

Through the game players can experience iamyank's music in a whole new way, as it is a fully interactive digital-organic world based on the Lost Sounds album. The game is full of symbols of music, and by completing levels players can build up every song tune by tune.