IPRA – Oscar for Noguchi and PeppeR
According to the judges, that were international professionals, MOL solved the situation effectively with its communication and compensations in a way, that its responsibility was not even mentioned. Noguchi was rewarded for the solving of the project. The judges emphasized, that the consulting company handled the population communication and the media tasks evenly.
Last year it was also Noguchi & Peters Communication who was rewarded the Oscar of the association for its program called ”Hárommillió hal a halott Tiszáért”. Then IPRA rewarded the communication program of the company (as an assignment of Dorogi Hulladékégető Kft.) done after the cyanide pollution of Tisza.
The other Hungarian winner, Pepper won the Golden World prize, which is considered as the Oscar of the profession, for its ”Apró az Aprókért” program in the category of public cause campaigns. PeppeR Kommunikációs Ügynökség collected 15 tons of change during the activity for UNICEF. The ”Apró az Aprókért” campaign can therefore – concerning its preparation and transaction – serve as a model internationally. Michael Morley, president of the jury said that their decision was based upon the campaign’s non-conventional thinking, creativity and definite success.
PeppeR Kommunikációs Ügynökség, the Hungarian National Committee of UNICEF and the Hungarian National Bank, the professional patron of the program started the ”Apró az Aprókért” charity campaign on November 15th of 2001. 13 commercial banks and Magyar Posta with the providing of 560 collecting locations joined the initiative.
The campaign soon became well-known nationally. By the first week of January, 65 percent of the adult population new that, with the introducing of Euro, the useless coins can be offered for charity cause. The conversion of the coins to Hungarian forints has not yet been finished, but the final amount will probably be over 65 million forints.